Masoud Keymasi

Journal Paper

1. "Organizational E-Readiness Web: A Model for Evaluating E-Readiness of Iranian Commercial Banks in Order to Develop E-Banking"
   Masoud Keymasi, Hasti Chitsazan
   International Letters of Social and Humanistic Sciences, Vol. 64, No 1, pp.133-142, 2015
2. "• Modeling Volatility of Gold Futures Market in Iran by Switching GARCH Models"
   Hasti Chitsazan, Masoud Keymasi
   International Journal of Economy, Management and Social Sciences, Vol. 3, No 11, pp.703-707, 2014
3. "evaluation of impact of employees empowerment dimensions on organizational commitment"
   Hashem Aghazadeh, Masoud Keymasi, Abbas Alaei
   Journal of Basic and Applied Scientific researchh, Vol. 3, No 5, pp.367-372, 2013
4. "Performance monitoring and showing the weakness of periodic assessment of data envelopment analysis"
   Ali Divandri, غلامرضا جهانشاهلو, Farha Hoss, Masoud Keymasi, Mohsen Vaaz-ghasemi
   modelling in operations management, Vol. 3, No 1, pp.23-87, 2013
5. "The study of internal readiness for CRM in Mellat Bank of Iran"
   آزاده پژمان, Masoud Keymasi, مهدی شیرمحمدی
   Australian Journal of Basic and Applied Sciences, Vol. 2, No 11, pp.11289-11295, 2012
6. "the study of internal readiness for crm in mellat bank of iran"
   آزاده پژمان, Masoud Keymasi, مهدی شیرمحمدی
   Journal of Basic and Applied Scientific researchh, Vol. 2, No 11, pp.11289-11295, 2012
7. "Measuring service quality in Universities in Iran: UNQUAL versus UNPERF"
   Seyed Reza Seyed Javadin, Masoud Keymasi, Hamid Reza Yazdani , Seyed Hamed Vares
   Iranian Accounting and Auditing Review, Vol. 14, No 48, pp.9-28, 2007
8. "Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry"
   Fahimeh Mollaahmadi, Mohammad Ali Shahhoseini, Nima Garoosi Mokhtarzadeh, Masoud Keymasi
   Journal Of Business Management, Vol. 16, No 4, pp.1110-1137, 2024
9. "Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness"
   N Sh, Masoud Keymasi, Rosa Hendijani, محمد صالح ترکستانی
   Journal Of Business Management, Vol. 16, No 3, pp.618-640, 2024
10. "Business Alternatives in the Business Model of Mobile Operators in Iran with the Onset of New Network Generations of Mobile Technology"
    Shahin Arpanahi Istadegi, Masoud Keymasi, Ehsan Chitsaz, Mohammad Rahim Esfidani
    Technology in Entrepreneurship and Strategic Management, Vol. 3, No 2, pp.222-206, 2024
11. "Barriers and drivers of social responsibility implementation in commercial banks of Iran"
    [] [], Masoud Keymasi, Mohammad Rahim Esfidani
    Social Development and Welfare PlanningSocial Development and Welfare Planning, Vol. 15, No 58, pp.373-419, 2024
12. "Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention"
    Rosa Hendijani, Fatemeh Mosleh, Masoud Keymasi
    new marketing research journal, Vol. 13, No 4, pp.97-114, 2024
13. "Presenting the Value co-creation model"
    مرتضی حاجی حسینی, Mohammad Ali Shahhoseini, Mohsnen Nazari, Masoud Keymasi
    Journal of Strategic Management Studies, Vol. 14, No 56, pp.233-255, 2023
14. "Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach"
    Ali Divandri, Masoud Keymasi, S M
    Journal Of Business Management, Vol. 15, No 3, 2023
15. "Providing a Model of the Effect of Advertising on consumers' Cognitive Dissonance (Meta Synthesis Approach)"
    Seyed Reza Seyed Javadin, Mohammad Rahim Esfidani, Masoud Keymasi, Nazanin Rahmani
    Information Management Quarterly, Vol. 9, No 1, 2023
16. "Litrature Review on open Business modeles"
    Mohammad Ali Shahhoseini, Fahimeh Mollaahmadi, Nima Garoosi Mokhtarzadeh, Masoud Keymasi
    Journal of Explorations of Business Management, Vol. 15, No 30, 2023
17. "Presenting the Value co-creation model in ICT knowledge-based companies"
    مرتضی حاجی حسینی, Mohammad Ali Shahhoseini, Mohsnen Nazari, Masoud Keymasi
    Journal of Strategic Management Studies, Vol. 1, No 2, 2022
18. "Investigating the effect of personal branding of politicians on the intention of Tehrani citizens to vote in the presidential elections in the framework of political marketing"
    mahdi akh alsanaye, Seyed Hamed Vares, Masoud Keymasi
    Strategic Management Thought, Vol. 15, No 3, 2022
19. "The effect of personal branding of politicians on the intention of Tehrani citizens to vote in the presidential elections in the framework of political marketing (Study case: Iran's Islamic Progress and Justice Population)"
    mahdi akh alsanaye, Seyed Hamed Vares, Masoud Keymasi
    Strategic Management Thought, Vol. 16, No 33, 2022
20. "Recognizing the Framework of Partner Selection in Promotional Alliances through Systematic Literature Review"
    مریم پرچمی سرقین, Mohammad Rahim Esfidani, MOHAMMADHADI SADEGH, Masoud Keymasi, شهریار عزیزی
    brand, Vol. 9, No 2, pp.115-138, 2022
21. "Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach"
    نسترن حق جوی جوانمرد, Masoud Keymasi, Mohammad Ali Shahhoseini
    new marketing research journal, Vol. 12, No 45, pp.189-216, 2022
22. "A Systematic Literature Review of Bank-fintech Collaboration"
    Mohammad Ali Shahhoseini, Masoud Keymasi, Mehdi Shami Zanjani, مریم حقیقی خواه
    Journal Of Business Management, Vol. 14, No 2, pp.199-227, 2022
23. "Political Marketing Policy Making Perspective in Iran"
    Masoud Keymasi, Ebrahim Motaghi, Soroush Sayyari, حسن وکیل زاده
    The Journal of Public Policy, Vol. 8, No 12, 2022
24. "Developing a model for the Internal Brand Activation in service organizations from the perspective of Brand-based Human Resource Management"
    Shahram Jamali, Ali Hamidi Zadeh, Masoud Keymasi, Hamidreza Yazdani
    Journal of Public Administration Perspective-JPAP, Vol. 13, No 1, pp.137-159, 2022
25. "Providing a model of good e-governance in the online business environment of the insurance industry"
    Pedram Abdarzadeh, Taher Roushandel Arabtani, Masoud Keymasi, Seyyed Vahid Aghili
    Journal Of Business Management, Vol. 13, No 4, 2022
26. "Designing a Framework of New Product Development for Digital Banking: A Case study of Bank Mellat"
    Alireza Tajarloo, Manouchehr Ansari, Ali Divandri, Masoud Keymasi
    journal of industrial management, Vol. 13, No 4, pp.559-579, 2022
27. "Presenting framework for blockchain technology in Iranian commercials banks"
    زهرا خلیلی, Masoud Keymasi, Javad Abbasi, Mohammad Ali Shahhoseini
    Iran Information and Communication Technology, Vol. 13, No 49, pp.183-194, 2021
28. "Designing a Comprehensive Internet Banking Website Usability Model"
    Azad Shaibani, Masoud Keymasi, Rosa Hendijani, Mohammadsaleh Torkestani
    Journal of Business Intelligence Management Studies, Vol. 9, No 36, pp.113-156, 2021
29. "The Ontology of Political Relationship Marketing: a Systematic Literature Review"
    Soroush Sayyari, Masoud Keymasi, Ebrahim Motaghi
    Strategic Management Thought, Vol. 15, No 29, 2021
30. "Attracting Theater Audiences Based on Their Seeking and Escaping Motivations: Assessing Mediator Role of Gender"
    Masoud Keymasi, Ataollah Harandi, منیژه روستایی
    brand, Vol. 8, No 2, 2021
31. "Presenting Human Resource Risk Management Model in the Banking Industry Based on Grounded Theory (Case Study: Mellat Banks of Tehran)"
    Mohammad Ali Shahhoseini, Masoud Keymasi, Bibi Marjan Fayyazi, محمدرضا خدادادیان
    Journal of Public Administration, Vol. 12, No 2, 2021
32. "Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing"
    Gholamreza Jandaghi, Masoud Keymasi, Ali Amoei ojaki, Maysam Shafiee
    Journal Of Business Management, Vol. 12, No 3, pp.679-701, 2020
33. "Usability of Online Bank Interface Analysis Based on Eye Tracking Experiment and Self-report"
    Masoud Keymasi, احسان عابدی , fgffr gbrrrr, Rosa Hendijani
    Journal of Explorations of Business Management, Vol. 12, No 23, pp.391-416, 2020
34. "Developing a planned journey map of banking mobilr services users (casr study: Mellat bank)"
    Gholamreza Jandaghi, Mohammad Rahim Esfidani, Shahryar Mohsenin, Hamidreza Yazdani, Masoud Keymasi
    Journal Of Business Management, Vol. 12, No 1, pp.116-142, 2020
35. "Developing a Sports Brands Love Model among Iranian Consumers Using Qualitative and Quantitative Analyses"
    somayeh alinejad, Masoud Keymasi, Mohammad Ali Shahhoseini
    Sport, Vol. 11, No 58, pp.243-268, 2020
36. "Designing DCX Framework"
    [] [], Mehdi Shami Zanjani, Masoud Keymasi, علیرضا حسن زاده
    business management perspective, Vol. 18, No 40, 2020
37. "Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM)"
    dghf hfutuik, Ali Divandri, Masoud Keymasi, مهدی حقیقی
    Journal Of Business Management, Vol. 11, No 3, pp.565-584, 2019
38. "Examining User Experience with Internet Banking using Heuristics Method"
    بنفشه سیدکباری, Masoud Keymasi, Ehsan Abedi, Rosa Hendijani
    Consumer behavior studies, Vol. 6, No 1, 2019
39. "Brand love loyality framework"
    somayeh alinejad, Masoud Keymasi, Mohammad Ali Shahhoseini
    Journal of Management Future Research, Vol. 30, No 117, pp.161-176, 2019
40. "Presenting a choice Behavior Model for Luxury Cosmetics Consumers: An Analysis of Iranian Women's Behavior"
    Amir Khanlari, Masoud Keymasi, محمد صالح ترکستانی, Iman yaghoubian
    Women in Development & Politics, Vol. 17, No 1, 2019
41. "Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising"
    Zahra Kashanizadeh, Mohammad Rahim Esfidani, Masoud Keymasi, Mitra Manavi Rad
    new marketing research journal, Vol. 9, No 1, 2019
42. "A Model for Competitive Advantage in Electronic Banking Using Grounded Theory"
    Mohsnen Nazari, Masoud Keymasi, Ahmad Ghodselahi
    Journal Of Business Management, Vol. 11, No 3, 2019
43. "Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory"
    Mohsnen Nazari, Masoud Keymasi, [] []
    Journal Of Business Management, Vol. 11, No 1, pp.45-62, 2019
44. "The observation approach in assessing the impact of gender and The path of the human source look in advertising"
    Sepideh Nasiri, Negar Sammak Nejad, Masoud Keymasi, Tahmours Hasangholi Pouryasouri
    Advances in Cognitive Science, Vol. نامشخص, 2018
45. "From Importance of Features in Purchasing to Consumers’ Personal Values: Overview of Laddering Technique and How It Works in Marketing Research"
    Masoud Keymasi, Ali Amoei ojaki, Melika Nasir
    Journal of Marketing Management (JOMM), Vol. 13, No 40, pp.95-115, 2018
46. "The determinants of choosing endorser in Iranian Campaigns"
    Sepideh Nasiri, Masoud Keymasi, Negar Sammak Nejad, Tahmours Hasangholi Pouryasouri
    Journal of Explorations of Business Management, Vol. نامشخص, 2018
47. "The study on corporate banking Consumer Typology and proportional Corporate banking strategies in Iranian Banking Industry"
    Mohammad Rahim Esfidani, Masoud Keymasi, احمد روستا , Mohammad Araki Tabar
    راهبردهای بازرگانی, Vol. نامشخص, 2018
48. "Segmenting Costumers Based on Their Reactions to Social Networks Marketing on Instagram"
    Rashin Ghahreman, Masoud Keymasi, Ali Heidari
    Journal of Information Technology Management, Vol. 9, No 3, pp.571-586, 2017
49. "An Assessment Model of Local marketing in Mellat Bank Branches"
    Masoud Keymasi, Narges Saremi
    new marketing research journal, Vol. 7, No 2, pp.79-92, 2017
50. "identifing of organizational capability on competiive sucsess in drinking industry"
    Mohammad Ali Shahhoseini, Mohammad Hadi Ranjbar, Masoud Keymasi
    business management perspective, Vol. بهار 95, No 25, pp.51-67, 2016
51. "Proposing a strategic model for the development of E-banking in Iranian commercial banks"
    Masoud Keymasi, Sara Ramezani
    Journal of Information Technology Management, Vol. هشتم, pp.177-194, 2016
52. "The Impact of Investors Sentiment on the gold Futures Market"
    Hasti Chitsazan, Masoud Keymasi
    mali, Vol. 8, No 27, pp.119-133, 2015
53. "identifiying bancassurance CFS in Iran"
    Masoud Keymasi, Saeid Shirkound, Ali Golrokh
    Journal Of Business Management, Vol. 6, No 4, 2015
54. "segmenting banking market"
    Mohammad Rahim Esfidani, Seyed Mohammad Mahmoudi, Masoud Keymasi, Hamzeh Hohammadi, Mohammad Reza Parsafard
    Journal Of Business Management, Vol. 6, No 2, 2014
55. "developing an universal framework for assessing merketing performance"
    Nastaran Hajiheydari, Masoud Keymasi, Alli Amouei Ojaki
    Journal Of Business Management, Vol. 6, No 2, pp.271-290, 2014
56. "Organizational Intelligence: Comparative Survey between Private and Governmental banks"
    Masoud Keymasi, Hasti Chitsazan, اسلام فخار
    Journal Of Business Management, Vol. 3, No 9, pp.131-146, 2012
57. "measuring quality of services in iranian university"
    Seyed Reza Seyed Javadin, Masoud Keymasi, حمید رضا یزدانی , Seyed Hamed Vares
    Journal of Accounting and Auditing Review,, Vol. 14, No 48, pp.136-125, 2007
58. "assessing service quality"
    Seyed Reza Seyed Javadin, Masoud Keymasi
    فرهنگ مدیریت, Vol. بهار و تابستان, No 3, pp.69-93, 2003

Conference Paper

1. "Surveying the Critical Success Factors of Commercial Banks in Retail Banking"
   Mohammad Mousakhani, Masoud Keymasi, حسن بسلان پور
   The Third National conference of entrepreneurship and Business Management, 2021
2. "Source ofmessage Challenges"
   Sepideh Nasiri, Masoud Keymasi
   2nd Conference on Marketing Management, 2017
3. "Observationalmeasurement of advertising effectiveness"
   Sepideh Nasiri, Masoud Keymasi
   2nd Conference on Marketing Management, 2017
4. "The role of culture in the success of strategic management"
   FAEZEH SHAFIEI, Masoud Keymasi
   2National Conference on Management and Humanistic science Research in Iran, 2016
5. "Introducing supporting capabilities of new service development process"
   Nima Garoosi Mokhtarzadeh, Leyla Soltanshahi, Masoud Keymasi
   6th international conference of technology management, 2016
6. "Analysis of the Effects of Stagflation Situation on Banks Non-Performing Loans"
   Masoud Keymasi, Amirhossein Ghafarinezhad
   25 th annual conference of monetary, 2015
7. "Impact of Electronic Banking Innovations on Bank Deposit Market Share"
   Masoud Keymasi, Amirhossein Ghafarinezhad
   4th annual conference on electronic banking and payement systems, 2015