Mohammad Ghaffari

Journal Paper

1. "Developing a Competitive and Sustainable Model for the Future of a Destination: Iran’s Tourism Competitiveness"
   Mohammad Nematpour, Masoud Khodadadi, Sarasadat Makian, Mohammad Ghaffari
   International Journal of Hospitality & Tourism Administration, Vol. LATEST, 2024
2. "Influencer marketing research: a systematic literature review to identify influencer marketing threats"
   Seyyed Mohammadhossein Alipour, Mohammad Ghaffari, Hamid Zare
   Management Review Quarterly, Vol. Published: 05 March 2024, pp.27-39, 2024
3. "Understanding the Dimensions of Citizenship Behavior of Tourists (the Case of Cultural Heritage Tours in Iran)"
   Mohammad Ghaffari, Mehrnoush Fakhimi, Mostafa Esmaeili Mahyari, Hossein Moeini
   International Journal of Tourism, Culture and Spirituality, Vol. 7, No 1, 2024
4. "Behind the invisible walls: Understanding constraints on Muslim solo female travel"
   Mohammad Nematpour, Omid Oshriyeh, Mohammad Ghaffari
   Tourism Management Perspectives, Vol. 50, No 1, 2024
5. "Different mirrors: studying the effect of perceived risks and information-seeking behavior on the perceived cognitive image of Chinese and Russian millennial tourists"
   Mohammad Nematpour, Zahed Ghaderi, Mohammad Ghaffari, Hamid Zare
   Journal of Policy Research in Tourism Leisure and Events, Vol. Published online: 24 Nov 2023, pp.2-25, 2023
6. "Future scenarios for improving Iran's overall destination image and attractiveness: A supply‐side perspective"
   Mohammad Nematpour, Masoud Khodadadi, Sarasadat Makian, Mohammad Ghaffari
   Futures & Foresight Science, Vol. 5, No 1, 2023
7. "Identifying the Dimensions of Pilgrims' Experience (The Case of Arba'een Pilgrims)"
   Mostafa Esmaili, Mohammad Ghaffari, [] []
   International Journal of Tourism, Culture and Spirituality, Vol. 6, No 1, 2023
8. "Pathology of Behaviors in Medical Tourism and Providing an Optimal Pattern of Behavior in the Face of Medical Tourists"
   Negin Heydarzadeh khoei, Amin Faraji, Mohammad Ghaffari, Hasan Zarei Matin
   Clinical Cancer Investigation Journal, Vol. 11, 2022
9. "Lines in the sand: the perceived risks of traveling to a destination and its influence on tourist information seeking behavior"
   Omid Oshriyeh, Mohammad Ghaffari, Mohammad Nematpour
   International Journal of Tourism Cities, Vol. 8, No 1, 2022
10. "The role of social commerce in online purchase intention: mediating role of social interactions, trust, and electronic word of mouth"
    Amirreza Konjkave Monfared, Mohammad Ghaffari, Mohammad Brootkoob, Milad MohebaliMalmiri
    Journal for International Business and Entrepreneurship Development, Vol. 13, No 1, 2021
11. "The Role of Marketing Resources and Marketing Dynamic Capabilities in Improving Business Performance of Insurance Firms in Iran"
    Bagher Asgarnezhad noori, Mohammad Ghaffari, Mohammad jaafar Ram Pahlavanloo, Mahdi Danesh
    Gurukul Business Review, Vol. 16, No 4, 2020
12. "Typology of Inbound Tourists Who Visited Tehran Grand Bazaar Using Cluster Analysis: Introducing New Combining Dimensional Base to Realize Actual Behavior"
    Mohammad Nematpour, Mohammad Ghaffari
    AlmaTourism, Vol. 9, No 18, pp.45-72, 2018
13. "Factors Affecting Intention to Purchase Organic Food Products among Iranian Consumers,"
    Mohammad Ghaffari
    Academy of Marketing Studies Journal, Vol. 22, No 3, pp.1-23, 2018
14. "Direct and indirect effect of tourist self-image congruence on the tourism destination brand loyalty"
    Bahram Ranjbarian, Mohammad Ghaffari
    International Journal of Tourism Policy, Vol. 8, No 2, pp.187-202, 2018
15. "Developing a brand equity model for tourism destination"
    Mohammad Ghaffari
    International Journal of Business Innovation and Research, Vol. 12, No 4, pp.484-508, 2017
16. "Traveling Motive and Its Application in Tourism Market Segmentation: Evidences from Isfahan"
    Bahram Ranjbarian, Mohammad Ghaffari, Omid Oshrie
    Journal of Hospitality and Tourism Management, Vol. 5, No 1, pp.73-80, 2017
17. "Presenting a model to explain the antecedents and consequences of brand hatred from the point of view of the customers of state banks"
    Mohammad Ghaffari, هادی رحیمی, Dariush Tahmasebi Aghbeleghi
    Quarterly Journal of Advertisting and sale management, Vol. 5, No 3, 2024
18. "Analyzing the Factors Affecting the Loyalty of International Tourists to Iran"
    Mohammad Ghaffari, [] [], علی عابدینی
    Journal of arid regions Geographic studies, Vol. 15, No 57, 2024
19. "What Factors Motivate Users to Comment on Social Commerce Network: Evidence from Instagram Users"
    Mohammad Ghaffari, Hamid Zare, Dariush Tahmasebi Aghbeleghi, فائزه نادریان
    Media Management Review, Vol. 3, No 3, 2024
20. "Analysis of Factors Affecting Customer Experience Sharing in Online Brand Communities"
    Mohammad Ghaffari, [] [], Amirreza Konjkavmonfared
    Journal of Interdisciplinary Studies in Communication and Media, Vol. 7, No 2, 2024
21. "Development of an operational framework to measure the perceived quality of Football school services in Tehran"
    Mohammad Ghaffari, Ali Saberi, [] [], Mahdi Farmani
    Gournal of Standard & Quality Management, Vol. 14, No 1, 2024
22. "Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach"
    Mostafa Esmaeili Mahyari, Mohammad Ghaffari, Hamid Reza Irani, Elham Ebrahimi
    Journal Of Business Management, Vol. 16, No 1, 2024
23. "Validation of Brand Citizenship Behavior Model in Medical Tourism Employees"
    Sara Soori, Mohammad Ghaffari, Hossein Shirazi, سید حمید خداداد حسینی
    Management strategies in the health system, Vol. 8, No 3, 2023
24. "Identifying and Prioritizing Motives of Domestic Original Research Tourists for Traveling to Kerman City: A Descriptive Study"
    Mohammad Ghaffari, مهلا رضایی
    quarterly journal of urban and regional development planning, Vol. 8, No 26, 2023
25. "Developing Measurement Model for Pull and Push Factors in Equestrian Tourism (The Case of Gonbad Kavous city)"
    Mohammad Ghaffari, Maysam Shafiee, Mojtaba Cheshmi, [] []
    Journal of Tourism Planning and Development, Vol. 12, No 46, 2023
26. "Investigating the Evolution of Crowdfunding Research: Using Scientometric Analysis and Illustration"
    Amir Tajik, Asef Karimi, Mohammad Ghaffari, Hamidreza Yazdani
    oragh, Vol. 16, No 63, 2023
27. "Meta-synthesis of the antecedents and consequences of digital marketing"
    Nafiseh Balaghatnia, Mohammad Ghaffari, Hossein Shirazi, حسین جنتی فر
    مدیریت فردا, Vol. 22, No 74, 2023
28. "Studying the Antecedents and Consequences of Mashhad Tourism Destination Brand Love"
    Mohammad Ghaffari, Bahare Harati, Mina Khoshroo, [] []
    Human Geography Research Quarterly, Vol. 55, No 1, 2023
29. "Development of a Framework to Measure Factors Affecting the Tourism Experience Sharing in Online Brand Environments"
    Mohammad Ghaffari, Seyed Mohammadbagher Jafari, Meraaj Esmaeilialibani, [] []
    Media Management Review, Vol. 1, No 4, 2023
30. "Identify specific business strategies in the Iranian real estate industry and explain the relationship between these strategies and the required core competencies"
    [] [], Hamid Zare, Mohammad Ghaffari, Alireza Saranj, Mostafa Momeni
    Iranian Political Sociology, Vol. 12, No 5, 2023
31. "The study on reasons behind deciding to use the services provided by Instagram for social commerce"
    مسلم ابراهیمی تبار, Mohammad Ghaffari, Hamid Reza Irani
    Media Studies, Vol. 33, No 3, 2022
32. "Designing a Model for Developing Brand Citizenship Behavior in Medical Tourism"
    Sara Soori, Mohammad Ghaffari, Hossein Shirazi, Seyyed Hamid Khidadad hosseini
    Hospital, Vol. 21, No 3, 2022
33. "Analyzing the Role of Collaborative and Competitive Leader Conflict Management Styles in Innovative Performance of Entrepreneurial Teams (Case Study of Shiraz Industrial Companies)"
    Mohammad Ghaffari, اکرم نریمان
    quarterly journal of innovation and entrepreneurship, Vol. 11, No 21, 2022
34. "Meta-synthesis of Push and Pull Factors in Development of Religious Tourism"
    Mohammad Ghaffari, Abolfazl Hatami varzaneh, M A
    Religious Studies (Pajouheshha-ye-Adyani, Vol. 10, No 19, 2022
35. "Presenting a Model for Explaining the Antecedents of Intention to Use Electronic Word of Mouth in Purchasing Organic Agricultural Products"
    مصطفی زندی نسب, Mohammad Ghaffari
    Agricultural Economics & Development, Vol. 36, No 1, 2022
36. "Presenting a Three-steps Framework of Facilitators Role in Development of Health Tourism in the City of Isfahan"
    Mohammad Ghaffari, Hossein Moeini, Fatemeh Jafari
    Journal of Urban Tourism, Vol. 9, No 1, 2022
37. "Analyzing the Factors Affecting on Price Premium to Ecotourism (Case Study: Isfahan Mesr Desert)"
    Mohammad Ghaffari, Hossein Moeini, محمد نوری بخش, Amirreza Konjkavmonfared
    Journal of arid regions Geographic studies, Vol. 12, No 47, 2022
38. "Presenting a Model for Explaining the Effective Factors on the Tourist Intention to Revisit Tourism Destination and Recommend it to others (Case Study: Holy City of Qom)"
    Seyed Mohammadbagher Jafari, Mohammad Ghaffari, Ahmad Abbasi
    Geography (Regional Planning), Vol. 12, No 2, 2022
39. "Investigate of pull effective factors on social commerce adoption intention among Iranian users"
    مسلم ابراهیمی تبار, Mohammad Ghaffari, Hamid Reza Irani
    Journal of Interdisciplinary Studies in Communication and Media, Vol. 4, No 14, 2022
40. "Developing a Framework for Measuring Perceived Quality of Tehran based on the Perspectives of Foreign Tourists"
    Mohammad Ghaffari, مهدی کیایی, Ahmad Abbasi, Mina Khoshroo
    quarterly journal of urban and regional development planning, Vol. 6, No 19, 2022
41. "Identifying Factors affecting the Success of Pull Marketing in Food Tourism: Meta Synthesis"
    Mohammad Ghaffari, Maysam Shafiee, Abolfazl Hatamivarzaneh, Vahid Heydarpour Davisarani, Mahdi Farmani
    Tourism and Development, Vol. 10, No 3, 2021
42. "Investigating Customer Experience Research Evolution Using Bibliometric Analysis and Visualization"
    Mostafa Esmaeili Mahyari, Mohammad Ghaffari, Hamid Reza Irani, Hasan Zarei Matin, Elham Ebrahimi
    new marketing research journal, Vol. 11, No 3, 2021
43. "Developing a Framework for Measuring the Lasting Experience of foreign Tourists Traveled to Tehran"
    Mohammad Ghaffari, [] [], Goli Khalilipour
    Journal of Urban Tourism, Vol. 8, No 2, 2021
44. "Developing a Framework for Brand Citizenship Behavior"
    Mohammad Ghaffari, Hossein Moeini, ABOLFAZL GOUDARZIJOURABI, Mahdi Farmani
    brand, Vol. 8, No 1, 2021
45. "Antecedents and implications of user experience from recommender systems in online environments"
    Mahdi Farmani, Mohammad Ghaffari, مصطفی زندی نسب
    Journal of Business Intelligence Management Studies, Vol. 9, No 35, 2021
46. "Identificattion and Prioritization of Dimensions of Tourist Experience Quality among Inbound Tourists Who haved Traveled to Shiraz"
    Mahdi Farmani, Mohammad Ghaffari, [] [], مصطفی زندی نسب
    biannual journal of social studies of tourism, Vol. 9, No 17, 2021
47. "Identifying customer journey opportunities in 5A Model in tourism industry"
    Mohammad Ghaffari, Ehsan Soltani Far, Farbod Ranjbar motlagh, Mina Khoshroo
    Journal of human interaction and information., Vol. 7, No 4, 2021
48. "Identifying and Prioritizing Tourism Brand Co-creation Opportunities"
    Mohammad Ghaffari, Morteza Soltani, Afsane Shahraki azad, Mina Khoshroo
    business management perspective, Vol. 19, No 44, 2021
49. "Development of Service Quality Model (Case Study: Holy Jamkaran Mosque)"
    Goli Khalilipour, Mohammad Ghaffari, Rasool Abbasi
    Islam & Social Sciences, Vol. 12, No 24, 2021
50. "Examining the effect of oral communication in social networks on shopping behavior emphasizing the mediator role of attitudes, emotions and social norms"
    حمید بابائی میبدی, Amirreza Konjkavmonfared, Mohammad Ghaffari, Ehsan Karimimeybodi
    Quarterly journal of new media studies, Vol. 6, No 24, 2021
51. "Investigation of the impact of experience and environmental knowledge on attitudes and behaviors of consumers’ conscious of the environment"
    Mahdi Farmani, Mohammad Ghaffari, مصطفی زندی نسب
    The Journal of Environmental Science and Technology, Vol. 22, No 11, 2021
52. "Investigating the Effect of Tourism Destination Brand Involvement on the Destination Brand Equity and the Tourism Destination Revisit Intention (CaseStudy:Yazd City)"
    Mohammad Ghaffari, Amirreza Konjkav Monfared, Amin Taslimi
    Journal of Studies of Human Settlements Planning, Vol. 15, No 3, 2020
53. "Typology of Forien Tourists Who have Visited Tehran Grand Bazar by Using Two-step Cluster Analysis for Urban Planning"
    Mohammad Ghaffari, Mohammad Nematpour
    Motaleate Shahri, Vol. 9, No 36, 2020
54. "Develop a framework for measuring the perceived quality of educational services"
    Nahid Naderibeni, Mohammad Ghaffari, Hamide Emdadi, Mahdi Farmani
    Studies of Educational Planning, Vol. 9, No 17, 2020
55. "A Study of Some Brand Community Outcomes and Their Impact on Behavioral Loyalty (Case Study: 0202 Internet Services of Isfahan Province)"
    Mohammad Ghaffari, Hossein Shayesteh
    brand, Vol. 7, No 22, 2020
56. "Ranking the main effective factors on Jabama Website Success"
    Hossein Khanifar, Banafsheh Khalilipoor, Mohammad Ghaffari, Hamidreza Yazdani
    Tourism and Development, Vol. 10, No 2, 2020
57. "Pathology of the effects of national mdeia advertising on the national products development"
    Mohammad Ali Khayat, Mohammadsadegh Nasrollahi, Mohammad Ghaffari
    Journal of Audiovisual and Media, Vol. 12, No 2, 2020
58. "Identification and Prioritization the Factors Affecting Willingness to Pay for Organic Agricultural Products from the Perspective of Consumers"
    Mostafa Zandi nasab, Mohammad Ghaffari, Fatemeh Khadem shahzadeh taher
    Agricultural Economics & Development, Vol. 33, No 4, pp.363-376, 2020
59. "Identification and Ranking of the Effective Factors on User Experience from Recommendation Systems in Online Environments (Case Study: Digikala)"
    Mahdi Farmani, Mohammad Ghaffari, Hossein Moeini, Mostafa Zandi nasab
    مدیریت فردا, Vol. 61, No 1, 2020
60. "Explaining the Effective Factors in Tracking Information in Electronic Word-of- Mouth (EWOM) Communication in Kashan Foreign Tourists"
    Samanehsadat Nasiri, Mohammad Ghaffari
    Journal of human interaction and information., Vol. 6, No 1, 2020
61. "Website features analysis in the field of gamification focusing on the roles of the mediator of experience and attitude of users (Cace study: Digi Kala)"
    Mahdi Farmani, Mohammad Ghaffari, مصطفی زندی نسب
    Journal of human interaction and information., Vol. 6, No 1, 2020
62. "Identification and Prioritization of Effective Dimensions on the Customer’s Experience in Retail Environments (Case Study: Ofogh Koorosh Chain Stores)"
    Navid Shafiei, Mohammad Ghaffari, Mahdi Farmani, Mostafa Zandi nasab
    new marketing research journal, Vol. 9, No 3, 2019
63. "Explaining the Effect of Tourist's Perceived Risks on the Desire to Revisit the Tourism Destination with Mediating Role of Tourism Destination Image"
    Bahram Ranjbarian, Mohammad Ghaffari, Amin Taslimi baboli
    Tourism management Studies, Vol. 14, No 46, pp.137-164, 2019
64. "exploring the effect of tourism destination brand image on its reputation: Yazd City as case study"
    Mohammad Ghaffari, Amirreza Konjkave Monfared, Bagher Asgarnejadnoori
    Journal of Urban Tourism, Vol. 6, No 2, 2019
65. "Presenting a model for explaining the effect of online word of mouth communications on tourism destination travel intention"
    Mohammad Ghaffari, Keyvan Mam ramezani
    biannual journal of social studies of tourism, Vol. 7, No 13, 2019
66. "exploring the effect of social responasbility, justice, and internal marketing in Islamic university on..."
    امیر رضا کنجکاو منفرد, Mohammad Ghaffari
    Journal of the Islamic University, Vol. 9, No 30, 2019
67. "Studying the Role of Tourism Destination Brand Personality on the Tourist Self-concept Congruence and emerging of Revisit Intention (Case Study: Inbound Tourists who visited the Nature Bridge Sidewalk in the city of Tehran)"
    Mohammad Ghaffari, Mohammad Nematpour, Omid Oshriyeh
    Geography (Regional Planning), Vol. 33, No 1, pp.506-491, 2019
68. "The effect of social responsbilities on developing tourism destinations brand equity case study: Isfahan City"
    Mohammad Ghaffari, امیر رضا کنجکاو منفرد
    biannual journal of social studies of tourism, Vol. 6, No 11, pp.139-162, 2018
69. "The Role of Tourist Experience in the Tourism Destination Image of Isfahan"
    Mohammad Ghaffari, Ahmad Abbasi, امیر رضا کنجکاو منفرد
    Tourism and Development, Vol. 7, No 2, pp.112-97, 2018
70. "Identifying and Conceptualizing the Quality of Religious Experience of Tourist (The Case of Foreign Tourists in the City of Qom)"
    Seyed Mohammadbagher Jafari, Mohammad Ghaffari, [] []
    Geography (Regional Planning), Vol. 31, No 2, pp.7-29, 2018
71. "Developing a Framework for Measuring Perceived Quality of Tourism Destinations"
    Mohammad Ghaffari
    Tourism and Development, Vol. 6, No 4, pp.106-120, 2018
72. "comparison of male and female traveling motives"
    Mohammad Ghaffari
    biannual journal of social studies of tourism, Vol. 7, No 2, pp.36-57, 2017

Conference Paper

1. "Identifying the experience bottlenecks throughout the customer journey in tourism (The case of Iran)"
   Mostafa Esmaeili Mahyari, Hamid Reza Irani, Mohammad Ghaffari, Elham Ebrahimi
   2nd Tourism and Hospitality Networking Conference, 2022
2. "Investigating the role of perceived quality of services in customer satisfaction in Parsian Bank"
   Mohammad Ghaffari, Mohaood Hamzehloo, Maryam Gholami
   2th International conference on the challenges and Solutions in Industrial engineering. management, and accounting, 2021
3. "the effect of brand image and brand evidences on customer citizenship behaviors"
   Mohammad Ghaffari, Amirreza Konjkave Monfared
   the second conference on social capital and sustainable development, 2019
4. "Identifying and Ranking Dimensions of Tourist Experience"
   Mohammad Ghaffari, Ali Shahhbazi
   the 3th International Conference on Management and Business, 2019
5. "a review on customer experience concept and its dimensions in tourism industry"
   Mohammad Ghaffari, علی شهبازی
   5th international conference on management and human sciences studies, 2019
6. "a review on the role of social capital in tourism industry"
   Mohammad Ghaffari, Mjtaba Vazini Afzal
   the first international conference on tourism, 2019
7. "a review on some consequencies of brand community and its effect on connative loyalty"
   Mohammad Ghaffari
   4th international and 6th national conference of new studies in management, accounting, and economics, 2019
8. "analyzing the effective factors on the effectiveness of TV advertising from customer perspective"
   Mohammad Ghaffari
   The 5th International Conference on Management and Accounting Sciences, 2019
9. "studying some of the effective factors on cellphone repurchase intention"
   Mohammad Ghaffari
   international conference on managemwent, econimcs, accounting, and banking in third millienum, 2019
10. "A review on the most improtant effective factors on herbal medicine purchase intention"
    Mohammad Ghaffari, Maryam Sadat Hosseini
    The second modern developments in economics, managemant, and accounting, 2018
11. "identifying and ranking the effective factors on herbal medicine purchase intention (the buyers ofherbal medicine in Golpayegan City)"
    Maryam Sadat Hosseini, Mohammad Ghaffari
    National conference on new and creative ideas in management, accounting, and law and social studies, 2018
12. "conceptualization and pathology of social capital and organizational dimensions in public organizations"
    Amirreza Konjkave Monfared, Mohammad Ghaffari
    Nastional conference on social capital and security, 2018
13. "investigatine the effect of sport brand image and communications on customers loyalty with mediating role of trust"
    Amirreza Konjkave Monfared, Mohammad Ghaffari
    The First National Conference of Tourism and Business in Sport, 2018
14. "investigatine the ffect of psychic distance on sport tourism destination brand personality"
    امیر رضا کنجکاو منفرد, Mohammad Ghaffari
    The First National Conference of Tourism and Business in Sport, 2018
15. "developing a model for explaining the antecedents and consequences of brand trust"
    Mohammad Ghaffari
    the second international and the fourth national conference on research in management ans humanities, 2017
16. "Employees personality characteristics anf their role in organizational citizenship behavior"
    Mohammad Ghaffari, Amin Taslimi
    11th congress of progress prioneers, 2017
17. "exloring the organizational determinants of sucessful implmentation of approches"
    Amirreza Konjkave Monfared, Mohammad Ghaffari
    national researches in management, accounting, laws, and social sciences, 2017
18. "a review on the concepts and challenges of HALAL tourism"
    Mohammad Ghaffari, Masoud Tamimi, Omid Ashriyeh
    national confenernce on business climate management nd improvement, 2017